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Partnership Opportunities

Your Brand at London International Horse Show

London International Horse Show offers you the opportunity to put your brand in front of a live, digital and broadcast audience of more than one million with a reach into the 10s of millions. Whether you are looking for brand awareness, a physical sales platform, digital reach, a hospitality venue, data collection, media coverage or a sampling opportunity, becoming a brand partner of the Show will offer you a tailor-made package that will meet your requirements.

Audience Facts

The Live Audience

In 2022 the Show attracted an audience of 75,000. With the introduction of the new London Arena and its programme we expect to attract a larger audience to the Show, particularly an audience sector that is interested in showing.
Current visitor profile:
  • 51.38% are from the Affluent Achievers Acorn Category (UK Norm is 22%)
  • 74% attend ‘most years’ or ‘every year’
  • 28% stay in a hotel or similar in London for their visit
  • 45% spend more than £100 in the Shopping Village
  • 64% are aged between 30 and 60
  • 62% own at least one horse
Want to know more? Please contact Emma Whittington.

The TV Audience - 2022 Broadcast Numbers:

  • BBC Sport – A peak audience of 730,000 PLUS 130,000 on red button
  • A total of 1040 minutes of BBC coverage
  • H&C Streaming – a total of just short of 60,000 plays

The Social Media Audience

  • Facebook: 112,000 followers
  • Instagram: 70,900 followers

The Social Media Reach

  • Facebook: 1,765,233 accounts reached
  • Instagram: 110,061 accounts reached


In 2022 16 hosted influencers attended and between them achieved a reach of 7,023,987

Opportunities for your Brand

There are a number of opportunities that you can grasp to put your brand in front of the Show audience. Whether it be naming rights for an arena or a class, association with a display or masterclass, as a clothing partner or taking out hospitality. To find out more go to

How the Show Drives Sales for Your Brand

After choosing which of the Show’s events you would like your brand to be associated with we create a package for you to support the partnership. This may include:
  • Branding in arenas and around the Show
  • A stand in the shopping village
  • Tickets for your clients
  • Posts on the Show’s social media channels
  • Adverts on the Live Streaming
  • Inclusion in the Show’s e.newsletters
  • Media Days
  • Brand in print
To find out more please contact
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