Exhibition Sales and Contracts
The London International Horse Show at Excel offers stand holders a fantastic opportunity to meet upwards of 80,000 visitors over five days of shopping. Visitors are 90% female and come in groups of families/friends. According to Acorn Profiling, 51% are Affluent Achievers, 10% Rising Prosperity and 26% Comfortable Communities. With the introduction of the New Horizon Plastics London Arena, along with the Bars, Food and Drink and Talk Horse Live Zone there is a great atmosphere in the Shopping Halls which proves to be a massive draw for our visitors.
The Shopping has a great reputation among visitors for finding interesting and innovative products and services. It is very accessible and visitors are naturally drawn into the area from the International Arena Grandstands.
The price of a stand includes the lighting, power, carpet, traditional painted shell scheme (wooden) walls with muslin ceiling and show branded name board.
If you are interested about finding out more about exhibiting at London International Horse Show 2026, please use the Enquiry Form at the bottom of this page. Please note that this does not mean you have applied, it just expresses interest and does not commit you to the show. Application Packs will be sent out to enquirers in April 2026.
Please contact Pam Swift at shopping@londonhorseshow.com for more details.
Enquiry for a stand at London International Horse Show 2026
If you are interested in taking a stand in the shopping village please complete this online form in full. This is not an application form or a contract and does not commit you to taking a stand. If appropriate you will be sent an Application Pack.