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The London International Horse Show Confirms 2023 Ambassador Program

The London International Horse Show Confirms 2023 Ambassador Program

Organisers of The London International Horse Show have today announced the launch of their 2023 Ambassador programme following the successful introduction of the initiative last year. The 5* Show, running from 13–18 December, provides ticket holders with access to elite equestrian sport and entertainment, and is the only indoor show in the UK to hold FEI World CupTM Qualifiers in three disciplines – Jumping, Dressage and Driving.

Returning for her second year as a London International Ambassador will be double FEI Dressage World Champion Lottie Fry. The 27-year-old, who is based in The Netherlands, continues to impress with a string of incredible results, and heads to the European Championships this weekend with high hopes of success. At the 2022 Show, Fry triumphed in both the FEI Dressage World CupTM Grand Prix and Freestyle to Music supported by Horse & Hound on the Van Olst’s striking black stallion Glamourdale – her World Championship winning mount – and will be hoping to repeat her success this year.


Two young Show Jumpers join the line-up, including last year’s Leading Rider of the Show, Jodie Hall McAteer, who will also return as an ambassador for a second time. The young British rider shot into the spotlight at the 2022 Show with numerous top 10 placings, including third place in the Longines FEI Jumping World Cup™ Qualifier with her longstanding partner Salt n’ Peppa. Hall McAteer’s form has continued into 2023, with 5* victories at CSIO Roma Piazza di Siena and Doha.


Under-25 World No.1 Show Jumper Harry Charles is a mainstay of the British senior teams, including most recently at the European Championships in Milan. Having won both the Longines FEI Jumping World Cup™ Qualifier and the London Grand Prix, as well as being named the leading rider of the Show in 2021, Charles is no stranger to success at The London International Horse Show. Like Hall McAteer, the young rider – who won the Under-25 British Championship at The London International in 2022 – continues to impress on the senior international circuit, with 2023 5* victories coming in Paris and St Gallen.


Completing the 2023 Ambassador program, YouTube star and social media influencer This Esme is confirmed as an Ambassador for the London International Horse Show. Esme has been to every London International for the past 12 year, and has been a huge supporter of the Show. She will be on the Live Zone for Meet & Greets on Friday 15 December and Monday 18 December at 5pm. All ticket holders have access to the Live Zone included.


The ambassadors will extend the narrative of the Show beyond the event itself by taking part in activities such as Instagram takeovers, media days, and their ever-popular onsite Live Zone appearances. By doing so, they will give fans a glimpse into how a rider trains for a prestigious event like The London International Horse Show, as well as access to exclusive behind-the-scenes content and facilitating unique insights into the world of a top international competitor.

Speaking of her role as a London International Horse Show ambassador, Hall McAteer said: “I am delighted to once again be an official ambassador for the Show. I have always loved competing at the Show and have some incredible memories of competing and winning there from a young age. Last year was unbelievable, to have such great results throughout the week and to be named Leading Rider of the Show in front of my home crowd and family is something I will never forget – it really does have a special place in my heart.”

Show Director, Simon Brooks-Ward commented: “We are thrilled to welcome back our ambassadors to the 2023 edition of the Show. These are some of the best and most exciting British riders, and it truly is a privilege to work with them to provide our incredible fanbase with exclusive access and content. We wish the riders the best of luck in their future competitions.”

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