Jerryco Clothing is a British equestrian brand founded by competitive rider Maddie Maher, inspired by her HOYS showjumping pony, Jerry. Uniquely positioned through its sensory-friendly approach to design, Jerryco combines performance, comfort and contemporary style. Collections span Jerryco Junior and adult technical riding and competition wear, outerwear, lifestyle pieces, alongside saddle pads, rugs and accessories. Jerryco also offers Helite airbag vests and compatible competition jackets, with personalised fittings available at the show.